Not much more to say - this is just an excellent marketing action ! I don't know how effective it was in the sense of how it spread across the internet or as word of mouth but since I - a guy here in Poland - am writing about it in my blog I would guess it made some proper fuss. I wonder how I would react if I was there in the middle of the crowd - I'd be really surprised at what the hell is going on.
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36 minutes ago