The launch of MVNO at Gadu-Gadu was by far the most difficult project I have overseen to date. It wasn't difficult because of its complexity but because so many people, departments and companies were involved - half of which from my current perspective were unnecessary. Of course the technical bits and pieces along with integrational aspects were not easy and the business offer was not just plain per minute tariffs - but the hardest part of the whole project was to coordinate the whole thing. The hardest task was to exchange information across all teams and later verify that what was to be implemented was implemented in the way it was intended to be implemented :) And what was nearly impossible was to get the marketing guys to decide and spell out what it is that they actually want..
Looking at the purely technical aspects of the project, I'd say that the complexity grows exponentially (to infinity) when you look at the architecture components moving up the osi model. All the network and transmission releted staff is ..well - easy. Core network and ss7 singalling is manage'able in a relatively short period of time - once you get the network all planned out its just configuration. The intelligence in the services - IN / Camel is where it gets hard, implementing service and related tariffs is doable - ok, but once you start verifying the logic, its integrity and stability of platforms you start to have doubts if it can ever be grasped. But then when you get to oss/bss and applications - you start loosing hope ! :)
It's now nearly two weeks after tha launch and I think today is the first day that most of the technical teams involved can safely say - I think the beast is under control. We have nearly cut to zero the 'manual adapters' and bugfixed all the major issues...
Second life has been offering VoIP services to its users - residents, allowing them to speak to each other through their avatars. Second life carries 1 billion VoIP minutes per month which is quite impressive.
Linden Lab (creator of second life) has announced recently new services that they will be introducing to second life residents.
Residents will ba able to morph their voice ..to customize their voice to match their avatar.
Avaline will bridge second life voice chat and real world telephones. Residents will obatin for a monthly fee and extension allowing calls from real life phones.
Residents will be able to send messages from second life to cell phones.
Last week we have finally launched GaduAIR – Gadu-Gadu’s MVNO. The whole project took more than two years, and span off rapidly after we signed the deal with Polkomtel in December 2007. So what is GadAIR ?
GaduAIR pre-paid offer integrates the mobile phone with Gadu-Gadu Instant Messenger. GaduAIR combines mobile telephony, instant messenger, Internet telephony and Web 2.0 social networking services. It also combines all prepaid services to single account with one recharge valid for all paid services offered by Gadu-Gadu. It is a convergent offer – in terms of services and charging.
So what does the user actually get ? ..well first of all new, cool mobile offer with free access to mobile version to Gadu-Gadu. Other Polish GSM networks either charge for the data traffic or a fixed monthly rent fee – so it’s a clear distinction. The MSISDN number also becomes Gadu-Gadu number (GG uses numeric identifiers similarly to ICQ). Apart from that the user gets a bunch of bonuses for online recharges and data packages with each recharge which in effect make the offer quite interesting and an average user gets Internet access for free.
GaduAIR innovative offer includes: 1. Single number, the MSISDN number is also Gadu-Gadu number 2. Mobile/Java version of Mobile Gadu-Gadu for free 3. SMS, MMS, voice notes to SNS blog profile and gallery 4. Single prepaid wallet for all services, mobile, voip, e-commerce 5. Single voicemail box for all services, GSM and internet telephony/IM
I have my fingers crossed and hope to see the statistics shoot sky high…