Last week we have finally launched GaduAIR – Gadu-Gadu’s MVNO. The whole project took more than two years, and span off rapidly after we signed the deal with Polkomtel in December 2007. So what is GadAIR ?
GaduAIR pre-paid offer integrates the mobile phone with Gadu-Gadu Instant Messenger. GaduAIR combines mobile telephony, instant messenger, Internet telephony and Web 2.0 social networking services. It also combines all prepaid services to single account with one recharge valid for all paid services offered by Gadu-Gadu. It is a convergent offer – in terms of services and charging.
So what does the user actually get ? ..well first of all new, cool mobile offer with free access to mobile version to Gadu-Gadu. Other Polish GSM networks either charge for the data traffic or a fixed monthly rent fee – so it’s a clear distinction. The MSISDN number also becomes Gadu-Gadu number (GG uses numeric identifiers similarly to ICQ). Apart from that the user gets a bunch of bonuses for online recharges and data packages with each recharge which in effect make the offer quite interesting and an average user gets Internet access for free.
GaduAIR innovative offer includes:
1. Single number, the MSISDN number is also Gadu-Gadu number
2. Mobile/Java version of Mobile Gadu-Gadu for free
3. SMS, MMS, voice notes to SNS blog profile and gallery
4. Single prepaid wallet for all services, mobile, voip, e-commerce
5. Single voicemail box for all services, GSM and internet telephony/IM
I have my fingers crossed and hope to see the statistics shoot sky high…